We wrote a post earlier on How to Start a Blog and choosing a domain name is one of the top decision you have to make that will determine the success of your blog.
One thing you should know is that your Domain Name is your address on the web. Make sure that you select a domain name that not only fits your blog or website but is also very easy to discover and promote.
Hold on, Domain Name is not just for blogs, maybe, you are starting a new company, a new brand, or have an existing brand you wish to take online? Either way, you are going to need a website.
You may ask; Why is Domain important? I will try to answer this quickly as possible and move to the business of the day.
The reasons domain names are important are:
- First Impression – Your URL is the first thing visitors see. A good name makes a positive and lasting impact. Just the same way a bad domain will send visitors running away.
- Affects SEO – Keyword in your domain name can help your SEO ranking. Although, from Google Panda and Penguin Update EMD (Exact Matching Domain) is no longer necessary but still helps.
- Defines Brand – The name of your domain is a branding opportunity. It tells your visitor what your brand is all about. The right domain name can increase brand recognition.
These are just few reasons why choosing a Domain is very important in building a successful blog or presence online.
So how do you choose the right or best domain name? That is exactly what I am going to share with you now.
How to Choose a Good | Perfect Domain Name
Make it Sound like Brand
A domain should be brandeable such that when you hear or see the domain name, it sounds or looks like a brand. That means it should not sound generic or strange.
Note that the name you choose for your domain is how visitors will find, remember, and share on the web.
Keep it Short
Keep the name short and concise because if it is long and complex, you risk customers mistyping or misspelling it. Short and simple is the best way to go. Ideally it should e between 6 – 14 characters.
Make it Easy to Pronounceable and Spell
The goal is for your domain name to be passed along easily by you and others. If people find it hard to say or spell it, then forge it like broken balloon.
Don’t Use Hyphens and Numbers
Remember your domain name should be easy to spell and pronounce? Well, hyphens and numbers will make it more difficult. For example Face–book if it had a hyphen people will be searching or entering Facebook
Although, this no more important or necessary since Google update but it is very vital as it tells the visitor what the suite is about. For example, http://seoexpert.com tells you that the site is Not about Fitness or Insurance.
Make it Memorable
Remember that they are many of registered domain names in millions, so having a domain that is catchy and easy memorable is crucial.
Research and Avoid Copyright
You have to be sure that the name you choose is not a trademarked, copyrighted or already being used by another company. For example, registering domain with the name mtn.com.org when MTN NG already has mtn.com.ng. Sometimes it is accepted but not professional.
When you mentioned any site name before the TLD, everybody will think it must be .com. In choosing a domain, use appropriate domain extension if .com is not available.
You can also use country extension to target local audience or customers like I did with .com.ng, there are .uk .de, .us, .gh, .za etc.
Use your Name
Yes, you heard that correctly, you can use your name to register your domain. You might not know what will happen tomorrow, just like another person use Linda Ikeji’s name to register first.
Check Social Media for Availability
Lastly, before you register that domain, check social media to see if the name is available and there no Pages or Group already using the name.
Having read all these rules, what do you have in mind about choosing a good domain name? Let us know by commenting. If you are new to blogging, you should definitely read all you need to know about starting a Blog.